Cavendish Cancer Care and Jaywing Collaboration Nominated for Institute of Fundraising Award
April 5, 2019
We are very pleased to announce that our partnership with Jaywing has been shortlisted for Partnership of the Year in the Institute of Fundraising Yorkshire Awards 2019.
Creative marketing agency Jaywing have offered their services to Cavendish, completely pro-bono, for a number of years, and in 2018 transformed our branding.
Jaywing worked closely with the Cavendish team to create a new and distinctive brand identity including new logo, typeface, and imagery. The new copy style has given the brand a witty, compassionate, and recognisably Northern tone of voice. The new identity embraces local culture and stays true to the spirit of the charity, with a vibrant look and feel.
Jaywing have supported on a variety of projects, integrating the new brand into the charity’s newsletters, campaigns, signage, literature and more. Their consistent generosity with time and resources has given Cavendish Cancer Care newfound confidence and a strong sense of individuality.
Jaywing have managed to both verbally and visually express what we do, making our brand as ageless, timeless and as unique as we are.” – Lady Neill (VP Cavendish Board of Trustees)
The awards take place on the 23rd May at The Principal Hotel, York – so cross your fingers for us!
We’re sure you’ll recognise our iconic navy and coral – here’s a few examples of the brilliant things Jaywing have done for us: